"Flake Off" Competition Terms & Conditions

1. Eligibility

This competition is open to individuals aged 18 or over who have an active account on the relevant platform TikTok UK.

 

 

2. Competition Period

The competition will run from 27 March 2026 to 30 April 2026 (the “Competition Period”).
Only content published within this period will be eligible. Any content posted outside of this window will not be considered.

 

 

3. Entry Requirements

To enter, participants must:

  • Publish original content featuring the Dandruff Complex range on TikTok UK.

  • Ensure all content complies with platform rules, applicable laws, and advertising standards.

  • Accurately tag and/or reference the relevant product as specified by the Promoter.

Only genuine engagement and sales (GMV) directly attributable to the creator’s content will be counted.

 

 

4. Judging & Winner Selection

4.1 Highest GMV (3 Winners)

Awarded to the top three creators generating the highest verified Gross Merchandise Value (GMV) within a defined weekly period during the Competition Period.

4.2 Most Posts (3 Winners)

Awarded to the top three creators with the highest number of qualifying posts during the Competition Period.

4.3 Best FLAKE OFF Video (3 Winners)

Selected by the Promoter based on:

  • Creativity

  • Storytelling

  • Personality

  • Overall quality and brand alignment

Judging decisions are final and at the Promoter’s sole discretion.

4.4 GMV Milestone Bonus

Any creator generating £10,000 or more in GMV from the dandruff range during the Competition Period will receive a £1,000 TUI voucher, subject to verification.

 

 

5. Prizes

Winners may receive:

  • Invitation to a VIP Brand Event

  • Increased commission rate (+5%) for a period of 3 months

  • Access to a VIP Creator Group

  • £100 Professional hairstyling session by a celebrity hairstylist

  • £1,000 TUI voucher (where applicable)

Prizes:

  • Are non-transferable, non-exchangeable, and non-refundable

  • Have no cash alternative unless required by law

  • May be substituted with a prize of equal or greater value at the Promoter’s discretion

 

 

6. Content Rights

By entering, participants grant the Promoter a worldwide, royalty-free, perpetual licence to use, reproduce, edit, publish, and distribute submitted content across all marketing channels, with appropriate credit where reasonably practicable.

 

 

7. Compliance & Disqualification

The Promoter reserves the right to:

  • Disqualify any participant who breaches these Terms & Conditions, platform rules, or applicable laws

  • Remove or exclude content deemed inappropriate, misleading, fraudulent, or harmful to the brand

  • Verify all entries, including GMV and engagement data

Any attempt to manipulate results (including fake engagement or sales) will result in immediate disqualification.

 

 

8. Liability

To the fullest extent permitted by law, the Promoter shall not be liable for:

  • Any loss, damage, or injury arising from participation in the competition or acceptance of any prize

  • Technical issues, platform outages, or data inaccuracies affecting entry or results

Participants are responsible for ensuring their participation complies with all applicable laws and regulations.

 

 

9. Winner Notification

Winners will be contacted via the platform on which they entered.
If a winner does not respond within a reasonable timeframe, the Promoter reserves the right to select an alternative winner.

 

 

10. General

  • The Promoter’s decisions are final and binding

  • Entry into the competition constitutes acceptance of these Terms & Conditions

  • The Promoter reserves the right to amend, suspend, or cancel the competition at any time without prior notice where necessary

Final results will be determined based on verified data at the end of the Competition Period (30 April 2026).