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Made in the UK, we are putting effort into extracting the Earth’s natural goodness to create efficient and accessible haircare and skincare products, suitable for all skin types and concerns. Backed by the science of powerful active ingredients, natural extracts and cold-pressed oils already pre-diluted (ready to be used!), our products are clean, cruelty-free, mostly vegan and sourced with care. Discover our latest (and hottest) launches.

Family Run, Community Led

Welcome to our community-led haven, made in the heart of London, UK. Spellbinding Vegan Hair, Skin & Body CARE & Fragrances crafted not just to pamper but to perform, brought to you by a community that cares.

Each ingredient is chosen from sources that share our commitment to inclusivity and quality. Our promise? Products that are made in our factory, accessible, effective, and free from harmful chemicals. 🌱

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Family Run, Community Led